Bobbye graduated from the University of Illinois and got her start as a copywriter in radio and television, penning ads, public service announcements and scripts. She went on to write jingles and to work as work as a studio producer. From there, she continued on to gain experience on the client-side in financial services marketing – working at VP and Senior VP levels - in companies such as Citicorp and National Bank of Detroit. Her skill set includes experience in project and product management, vendor management, direct mail, advertising, print production, outdoor, signage production and more. During her client-side stint, she managed two corporate identity changes and wrote many style manuals.
Bobbye also has agency-side experience as an account manager and as a copywriter and editor. It is this ability to see both the client and agency point-of-view that makes her an invaluable asset as a strategist, copywriter and editor.
Find out more by visiting Bobbye DePaul on LinkedIn.
